My quotes from the book Start with why by Simon Sinek:

There are leaders and there are those who lead. Leaders hold a position of power or influence. Those who lead inspire us.

…quicker, cheaper option over the better long-term solution. Just like the habitual dieter. They never had the time or money to do it right the first time, but they always seem to have enough time and money to do it again.

Companies try to sell us what they do, but we buy why they do it.

Creative advertised their MP3 player as a 5GB MP3 player. It is exactly the same message as Apple’s ‘a thousand songs in your pocket’. Creative told us what their product was and Apple told us why we need it.

People with Apple laptop computers believe that they convey a message when opening them up on the airports, and that’s why the love to do it.

To be a good salesman you have to believe in that what you are selling.

When you compete against someone else, no one wants to help you. But when you compete against your self everyone wants to help.

What if we show up to work every day, just to be better than our selves? Be better than you were yesterday, and not than someone else.