{"id":2245,"date":"2015-10-05T11:29:59","date_gmt":"2015-10-05T11:29:59","guid":{"rendered":"http:\/\/www.nikola-breznjak.com\/blog\/?p=2245"},"modified":"2015-10-05T11:33:20","modified_gmt":"2015-10-05T11:33:20","slug":"its-not-how-good-you-are-its-how-good-you-want-to-be-paul-arden","status":"publish","type":"post","link":"https:\/\/nikola-breznjak.com\/blog\/books\/its-not-how-good-you-are-its-how-good-you-want-to-be-paul-arden\/","title":{"rendered":"It’s Not How Good You Are, It’s How Good You Want to Be – Paul Arden"},"content":{"rendered":"

My notes from a book It’s Not How Good You Are, It’s How Good You Want to Be: The world’s best selling book<\/a>\u00a0by Paul Arden, which I rated 4\/5 on my Shelfari account<\/a>.<\/p>\n

This was a very short book from which, I guess, the Creatives will get the most out of. Us, more Engineeringly minded types, may just stand and look in wow \ud83d\ude42<\/p>\n

Anyways, a good book, and here are my notes from it, with few of the bookshots.<\/p>\n

All creative people need something to rebel against , it’s what gives their lives excitement, and it’s creative people who make the clients’ lives exciting.<\/p>\n

Give away everything you know, and more will come back to you.<\/p>\n

People who are conventionally clever get jobs on their qualifications (the past) not on their desire to succeed (the future).<\/p>\n

There is nothing that is a more certain sign of insanity than to do the same thing over and over again and expect the results to be different. ~ Einstein<\/p>\n

True, people do look for something new, but sometimes it’s something new to copy. To be original, seek your inspiration from unexpected sources.<\/strong><\/p>\n

Talent helps, but it won’t take you as far as ambition.<\/p>\n

It’s not what you know – it’s who you know.<\/p>\n

Blame no one but yourself.\u00a0If you accept responsibility, you are in position to do something about it.<\/strong><\/p>\n

How you percieve yourelf is how others will see you.<\/p>\n

When we attend a lecture, we generally go to see the speaker not to hear what they have to say.<\/p>\n

If you show a client a highly polished computer layout, he will probably reject it because he doesn’t feel involved.<\/strong><\/p>\n

The way to get unblocked is to lose our inhibition and stop worrying about being right.<\/p>\n

Decide you are going to make the company great; at least decide you are going to make a difference.<\/p>\n

Relize that companies’ reputations are also built on one or two people. Aim to be that person or one of them.<\/p>\n

If you can’t solve a problem, it’s because you’re playing by the rules.<\/p>\n

Lines (slogans) win business. If you can find a way of summing up what the client wants to feel about his company but cannot express himself, you’ve got him.<\/p>\n

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I haven’t failed. I’ve had 10000 ideas that didn’t work. ~ Benjamin Franklin<\/strong><\/p>\n

Of the 200 light bulbs that didn’t work, every failure told me something that I was able to incorporate into the next attempt.<\/p>\n

If we don’t get lost, we’ll never find a new route.<\/strong><\/p>\n

All of them understand that failures and false starts are a precondition of success.<\/p>\n

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Experience is opposite of being creative.<\/p>\n

Give me the same as we had for the last 20 years but not quite. Only one client in 10k will actually mean ‘give me something I haven’t seen before’.<\/p>\n

It’s better to fail in originality, than to succeed in imitation. ~ Herman Melville<\/p>\n

Success is going from failure to failure with no loss of enthusiasm. ~Winston Churchill<\/strong><\/p>\n

The first thing to decide before you walk into any negotiation is what to do if the other fellow says no. ~ Ernest Bevin<\/p>\n

There are no short cuts to any place worth going. Beverly Sills<\/strong><\/p>\n

Those who lack courage will always find a philosopy to justify it. ~Albert Camus<\/p>\n

Some people take no mental exercise apart from jumping to conclusions. ~Harold Acton<\/strong><\/p>\n

What the mind can conceive, the mind can achieve. ~Clement Stone<\/p>\n

Of everything seems under control you’re no going fast enough. ~ Mario Andretti<\/p>\n

Going to church doesn’t make you a Christian anymore than going to a garage makes you a mechanic. ~Laurence Peter<\/strong><\/p>\n

A Technique for Getting Ideas<\/a>\u00a0by\u00a0James Wood Young<\/p>\n

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It's Not How Good You Are, It's How Good You Want to Be – Paul Arden http:\/\/t.co\/ELesySAtxI<\/a> #books<\/a><\/p>\n

— Nikola Bre\u017enjak (@HitmanHR) October 5, 2015<\/a><\/p><\/blockquote>\n